Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the happy-elementor-addons domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/hp/wp-includes/functions.php on line 6114

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Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rank-math-pro domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/hp/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/hp/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the it-l10n-ithemes-security-pro domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/hp/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the happy-addons-pro domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/hp/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the astra-addon domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/hp/wp-includes/functions.php on line 6114

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{"id":10258,"date":"2023-07-19T05:37:44","date_gmt":"2023-07-18T20:37:44","guid":{"rendered":"https:\/\/hblab.co.jp\/?p=10258"},"modified":"2024-03-21T19:44:35","modified_gmt":"2024-03-21T10:44:35","slug":"customerdatamanagement","status":"publish","type":"post","link":"https:\/\/hblab.co.jp\/blog\/customerdatamanagement\/","title":{"rendered":"\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u65b9\u6cd5\u3068\u306f\uff5c\u7ba1\u7406\u65b9\u6cd5\u30fb\u30c4\u30fc\u30eb\u3084\u5206\u6790\u65b9\u6cd5\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

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\u5f53\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u76ee\u7684\u3084\u65b9\u6cd5\u3001\u4e3b\u306a\u30c4\u30fc\u30eb\u3001\u5206\u6790\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002Excel\u3084CRM\u3001SFA\u3001MA\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u76ee\u7684<\/b><\/h2>\n
$\"\"$ <\/p>\n
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\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u5b9a<\/b><\/h3>\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u4e3b\u306a\u76ee\u7684\u306e\u4e00\u3064\u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u679c\u7684\u306b\u5c55\u958b\u3059\u308b\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n
\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306e\u7406\u89e3<\/b><\/h3>\n
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\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u306b\u3088\u308a\u3001\u4f01\u696d\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u3069\u306e\u7a0b\u5ea6\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u628a\u63e1\u3057\u3001\u9867\u5ba2\u304c\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u3084\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u65b9\u6cd5\u30fb\u4e3b\u306a\u30c4\u30fc\u30eb<\/b><\/h2>\n
$\"\"$ <\/p>\n
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Microsoft Excel<\/b><\/h3>\n
Microsoft Excel\uff08\u4ee5\u4e0b\u3001Excel\uff09\u306f\u3001Microsoft\u304c\u63d0\u4f9b\u3059\u308b\u8868\u8a08\u7b97\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3042\u308a\u3001\u6570\u5024\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u3001\u96c6\u8a08\u3001\u5206\u6790\u306a\u3069\u306b\u4f7f\u7528\u3055\u308c\u308b\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u306b\u5e83\u304f\u4f7f\u7528\u3055\u308c\u308b\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u3067\u3059\u3002<\/span><\/p>\n
Excel\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3001\u96c6\u8a08\u3084\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001Excel\u306f\u5404\u81ea\u306e\u30d1\u30bd\u30b3\u30f3\u3067\u4f5c\u6210\u3057\u305f\u30d5\u30a1\u30a4\u30eb\u3092\u4ed6\u306e\u30e1\u30f3\u30d0\u30fc\u3068\u5171\u6709\u3059\u308b\u969b\u306f\u3001\u30e1\u30fc\u30eb\u3084\u30af\u30e9\u30a6\u30c9\u306e\u30b9\u30c8\u30ec\u30fc\u30b8\u4e0a\u306b\u4fdd\u5b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n
\u305d\u306e\u305f\u3081\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u6271\u3046\u5834\u5408\u3084\u8907\u6570\u4eba\u3067\u306e\u30c7\u30fc\u30bf\u5171\u6709\u304c\u5fc5\u8981\u306a\u5834\u5408\u306b\u306f\u3001\u4ed6\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u65b9\u304c\u671b\u307e\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n
\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08CRM\uff09<\/b><\/h3>\n
\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08CRM\uff09\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002CRM\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u60c5\u5831\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\u3084\u9023\u7d61\u5c65\u6b74\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n
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\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff08SFA\uff09<\/b><\/h3>\n
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SFA\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3082\u5229\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u3088\u308a\u6df1\u3081\u3001\u9577\u671f\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3055\u3089\u306b\u3001SFA\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3084\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u53ce\u96c6\u306a\u3069\u3001\u55b6\u696d\u6226\u7565\u306e\u6539\u5584\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4f01\u696d\u306fSFA\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u52b9\u7387\u306e\u5411\u4e0a\u3084\u58f2\u4e0a\u5897\u52a0\u306a\u3069\u3001\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09<\/b><\/h3>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n
\u3055\u3089\u306b\u3001MA\u306f\u81ea\u52d5\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002MA\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u500b\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u9867\u5ba2\u306e\u95a2\u4e0e\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u4e3b\u306a\u5206\u6790\u65b9\u6cd5<\/b><\/h2>\n
$\"\"$ <\/p>\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u50be\u5411\u3092\u628a\u63e1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u6226\u7565\u7acb\u6848\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u4e3b\u306a\u5206\u6790\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n
\u30c7\u30b7\u30eb\u5206\u6790<\/b><\/h3>\n
\u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5168\u9867\u5ba2\u306e\u8cfc\u5165\u91d1\u984d\u3092\u9ad8\u3044\u9806\u306b10\u7b49\u5206\u3057\u3001\u5404\u30e9\u30f3\u30af\u3054\u3068\u306e\u8cfc\u5165\u6bd4\u7387\u3084\u58f2\u4e0a\u9ad8\u69cb\u6210\u6bd4\u3092\u7b97\u51fa\u3059\u308b\u5206\u6790\u65b9\u6cd5\u3067\u3059\u3002\u3053\u306e\u6bd4\u7387\u3084\u69cb\u6210\u6bd4\u306b\u3088\u3063\u3066\u3001\u512a\u826f\u9867\u5ba2\u5c64\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c7\u30b7\u30eb\u5206\u6790\u306e\u76ee\u7684\u306f\u3001\u512a\u826f\u9867\u5ba2\u5c64\u3092\u628a\u63e1\u3057\u3001\u305d\u3053\u306b\u96c6\u4e2d\u3057\u3066\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u65bd\u7b56\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n
\u4f8b\u3048\u3070\u3001100\u540d\u306e\u9867\u5ba2\u3092\u8cfc\u8cb7\u91d1\u984d\u306e\u591a\u3044\u9806\u306b\u4e26\u3079\u306610\u7b49\u5206\u3057\u3001\u8cfc\u8cb7\u91d1\u984d\u306e\u6bd4\u7387\u3092\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u7b97\u51fa\u3057\u307e\u3059\u3002\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u58f2\u4e0a\u6bd4\u7387\u304b\u3089\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u91cd\u8981\u8996\u3059\u3079\u304d\u304b\u3092\u8a08\u308a\u77e5\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u30c7\u30b7\u30eb\u306b\u306f\u3001\u30e9\u30c6\u30f3\u8a9e\u3067\u300c10\u5206\u306e1\u300d\u3068\u3044\u3046\u610f\u5473\u304c\u3042\u308a\u3001\u3053\u306e\u5206\u6790\u65b9\u6cd5\u306e\u7531\u6765\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n
\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/b><\/h3>\n
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\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/b><\/h3>\n
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\u7406\u7531\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u3092\u7570\u306a\u308b\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u3088\u308a\u52b9\u679c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u3088\u308a\u9069\u5207\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n
RFM\u5206\u6790<\/b><\/h3>\n
RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002RFM\u306f\u3001Recency\uff08\u6700\u8fd1\u306e\u8cfc\u8cb7\uff09\u3001Frequency\uff08\u983b\u5ea6\uff09\u3001Monetary Value\uff08\u91d1\u984d\uff09\u306e\u7565\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u8a55\u4fa1\u3057\u3066\u9867\u5ba2\u306e\u4fa1\u5024\u3084\u512a\u5148\u5ea6\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/span><\/p>\n
RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u597d\u307f\u3084\u9867\u5ba2\u304c\u671b\u3080\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u3064\u3044\u3066\u3082\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001RFM\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u306b\u6700\u9069\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3069\u306e\u9867\u5ba2\u304c\u6700\u3082\u91cd\u8981\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30ea\u30bd\u30fc\u30b9\u3084\u8cbb\u7528\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n
\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u5206\u6790<\/b><\/h3>\n
\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u304c\u8cfc\u8cb7\u307e\u3067\u306b\u7d4c\u9a13\u3059\u308b\u30b9\u30c6\u30c3\u30d7\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u8cfc\u8cb7\u4f53\u9a13\u3092\u6539\u5584\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u307e\u3067\u306e\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u96e2\u8131\u7387\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u304c\u96e2\u8131\u3059\u308b\u539f\u56e0\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n
\u307e\u305f\u3001\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u8ab2\u984c\u304c\u3042\u308b\u30b9\u30c6\u30c3\u30d7\u306b\u5bfe\u3057\u3066\u306f\u3001UI\/UX\u306e\u6539\u5584\u3084\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u5145\u5b9f\u306a\u3069\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u826f\u3044\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u53e3\u30b3\u30df\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n
\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/b><\/h3>\n
\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u5229\u7528\u5c65\u6b74\u3001\u30af\u30ea\u30c3\u30af\u30ed\u30b0\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3084\u597d\u307f\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u3088\u308a\u6b63\u78ba\u304b\u3064\u52b9\u679c\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n
\u4f8b\u3048\u3070\u3001\u3042\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u304b\u3089\u3001\u3088\u304f\u8cfc\u5165\u3055\u308c\u308b\u5546\u54c1\u3084\u55dc\u597d\u3092\u5206\u6790\u3057\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u5408\u3063\u305f\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n
\u3055\u3089\u306b\u3001\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u65b0\u3057\u3044\u6a5f\u4f1a\u3084\u8996\u70b9\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u3001\u9867\u5ba2\u304c\u3088\u304f\u691c\u7d22\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u983b\u7e41\u306b\u30af\u30ea\u30c3\u30af\u3059\u308b\u30da\u30fc\u30b8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4eca\u5f8c\u306e\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3084\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n
\u307e\u3068\u3081<\/b><\/h2>\n
$\"\"$ <\/p>\n
\u3053\u306e\u8a18\u4e8b\u3067\u8aac\u660e\u3057\u3066\u304d\u305f\u5185\u5bb9\u3092\u307e\u3068\u3081\u308b\u3068\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n
\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u306f\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3084\u65b9\u6cd5\u3092\u4f7f\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002<\/b><\/li>\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u50be\u5411\u3092\u628a\u63e1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u6226\u7565\u7acb\u6848\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/b><\/li>\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3001\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3001RFM\u5206\u6790\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u5206\u6790\u3001\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u304c\u3042\u308b\u3002<\/b><\/li>\n<\/ul>\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3084\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u8a2d\u8a08\u3001\u958b\u767a\u3001\u904b\u7528\u306b\u306f\u3001\u5e45\u5e83\u3044\u77e5\u8b58\u3068\u7d4c\u9a13\u3092\u6301\u3063\u305f\u30a8\u30f3\u30b8\u30cb\u30a2\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5c02\u9580\u4f01\u696d\u306b\u5916\u6ce8\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u4f01\u696d\u9078\u3073\u306b\u8ff7\u308f\u308c\u305f\u5834\u5408\u306f\u3001<\/span>\u682a\u5f0f\u4f1a\u793e\u30a8\u30a4\u30c1\u30d3\u30fc\u30e9\u30dc<\/span><\/a>\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n
\u682a\u5f0f\u4f1a\u793e\u30a8\u30a4\u30c1\u30d3\u30fc\u30e9\u30dc<\/span><\/a>\u3067\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u7279\u5316\u3057\u305f\u30aa\u30d5\u30b7\u30e7\u30a2\u958b\u767a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306b\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3084\u7d4c\u9a13\u3092\u6301\u3063\u305f\u30a8\u30f3\u30b8\u30cb\u30a2\u304c\u5728\u7c4d\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u306e\u958b\u767a\u306b\u304a\u60a9\u307f\u306e\u65b9\u306f\u3001\u305c\u3072\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002\u3054\u76f8\u8ac7\u304b\u3089\u958b\u767a\u3001\u904b\u7528\u307e\u3067\u89aa\u8eab\u306b\u30b5\u30dd\u30fc\u30c8\u3044\u305f\u3057\u307e\u3059\u3002<\/span><\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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